Children today can shape the world of tomorrow by driving innovative solutions to the challenges that we face. It is imperative to transform young learners into responsible citizens with sustainable, eco–friendly lifestyles and bring change for larger impact in society. 

A child in early days is introduced to their true friend a Toy who is the first friend and companion. Toys play an important role in the child’s development of intelligence and emotional values. Children are  pure souls who find toys as their guide with whom they share their time and thoughts. Toys have a long-lasting impact on the thought process and attitude towards life challenges which are Valuable attributes of citizen who will contribute towards growth of India.

The Toy Association of India is a dynamic association which constitutes of leaders and entrepreneurs with a vision to establish world-class toy industry in India which will project India at Global level. TAI has taken a number of initiatives in the form of Exhibitions, Industry development through various workshops and technology aggregation. Design is a critical and significant factor for the success of a toy/game as design, aesthetic looks, packaging and graphics attract the child. For the growth of toy industry new designs are required to be introduced for providing new attractive toys. 

Among various initiatives of TAI another opportunity is being offered to designers, to participate in the innovation challenge for designing new toy/game for the growth of toy industry and most important to make the childhood more fantastic and memorable. Winning the challenge is a certificate of excellence for designers, an important milestone in their career. Having the Award attracts the eyes of design-oriented toy companies, winners will be able to find better and higher profile leads, get a step ahead in their commercial life. 

The winning designs will be exhibited during ToyBiz 2025 in the Design Stall of The Toy Association of India. The winners can appear on magazines, newspapers, webzines and many other publishing mediums.   

Children show a willingness to examine a range of ideas, generate unusual ideas and push them to their limits, invoke powers from land of imagination. The purpose is to unleash the creative potential of children by engaging with new and novel toys and games.    

 

Problem Statement  

The challenge seeks ideas, creative designs and early prototypes of toys and games that are attractive, interesting, engaging, informing and entertaining, capable of enhancing spatial, kinesthetic capabilities and have the potential for impactful change and marketability.

1st Prize: Rs 25000/-

2nd Prize: Rs 15000/-

3rd Prize: Rs 10000/-  

➢ All participants will be provided E-Certificates. 

➢ Top 10 designs will be exhibited during ToyBiz 25 in the Stall for the Future of The Toy Association of India. 

➢ The winners may appear on magazines, newspapers, webzines and many other publishing mediums.